OzHarvest
App design to reduce household food waste by changing people’s behaviours
Concept client:
OzHarvest Australia’s leading food rescue organisation Team: Steven Peng | Wayne Tan Duration: 2 weeks |
Skills used:
Software used:
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The challenge
Therefore there is need to get people to reduce their household food waste by changing their behaviour
The approach
Design approachThe classic double diamond approach by the Design Council was used in this project.
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The research phase
How to change behaviourIn order to reduce household food waste, we need to get people to change their behaviour. According to behaviour scientist BJ Fogg, the Fogg behaviour model explains how a change in behaviour requires sufficient motivation, ability and a trigger all at the same time to be successful.
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Insights
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Goals
Business goals
Reduce the amount of food waste that gets sent to landfill |
User goals
Eat food that is healthy, quick and easy to make |
The design phase
App design to change food waste behaviour
TARGET: People who cook at home and want to make a difference but are unsure how SOLUTION: Provide the motivation, education and trigger for individuals to change their habits regarding food waste |
Personas & User flows
PhasesWe divided the features into different phases of the app to ensure that we can concentrate on the core functionality, get it made as quickly as possible for feedback and testing and not over complicate the app. To assist us we looked at the effort/cost vs impact of the different features.
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Our app
Further testing and iterating are required, along with the design and implementation of phases 2 and 3.
© 2020 Steven Peng